CASE STUDIES
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Jack Daniels
Colossal Media was commissioned to paint Jack Daniel’s “The Spirit of Independence” campaign on 16 walls throughout the United States. We also produced a short documentary video and book to showcase the process and the public’s reaction. …
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Worlds Biggest Shave
In partnership with BBDO and Mediavest, Colossal has created "The World's Biggest Shave" for Gillette. The process takes famed Yankees shortstop, Derek Jeter, through his ritualistic shaving cycle which he uses to maintain his consistently clean-shaven face. Over a three day cycle the public views t …
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Picasso
In coupling of one the oldest forms of advertising with today’s modern technology The Virginia Museum of Fine Arts and the Martin Agency called on Colossal to produce a technically advanced, sky high portrait of the twentieth century master Pablo Picasso. The creation was part of a campaign promot …
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Halo
We headed overseas for Curb Media to paint three consecutive murals towering over the entrance to Europe's largest mall, Westfield London. The strategy was to "reveal" the characters of HALO Reach over a 10 day period leading up to the games release date, creating buzz on-site & online righ …
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Smart Car
Smart Car & their lead agency, K-MB Berlin, were looking for a multi-platform handpaint collaboration that would stop traffic all over New York City. Starting with the selection of unique wallscapes from Colossal's Manhattan & Brooklyn inventory, the brand turned to six o …
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Midtown Forest
Colossal was commissioned by real estate developer Alchemy Properties to paint two murals on the walls of Griffin Court Condominium at 800 10th Avenue. The original art was painted on canvas by Corinne Ulmann, a local Brooklyn artist, who won a competition that Alchemy ran on curbed.com callin …
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Wall Street Journal
Read the full article here …
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Stella Artois
SCENARIO: Stella Artois wanted to bring to life the ritual of pouring the perfect Stella.SOLUTION: Colossal painted 19 creative frames in 21 consecutive days to capture the 9 steps of the “perfect pour.” Colossal also filmed a time-lapse of the production process, showing how the story was artic …
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Hugo Boss
Recently, Hugo Boss teamed up with Colossal to tailor a campaign around their “Hugo Create” contest, a global design competition from Hugo Boss that challenges participants to create artwork based on the current week’s design theme. The twelve winners had their designs painted by Colossal on t …
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Behind The Scenes
A few behind-the-scenes photos of the Sky High crew working their magic. …
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Banksy
Scenario:Banksy, an anonymous British artist with roots in the street art and graffiti movements, wanted to place four large scale murals in and around New York’s SoHo in support of a pop-up gallery running for only one month. The artist wanted placement on three major New York streets: Broadway, …
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Pabst Blue Ribbon
Scenario:In 2008 Pabst Blue Ribbon ran a mural campaign made up of artwork submitted by fans of the brand. After a successful run in established markets, for 2009 Pabst Blue Ribbon wanted to branch out and break into new markets that did not have established media space for non-traditional outdoor a …
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Rockstar Games
We’ve executed numerous campaigns and painted dozens of walls for Rockstar Games over the past four years. It all started with a 24 wall campaign for Grand Theft Auto San Andreas. For that campaign we scouted and painted walls all over Manhattan, Brooklyn, Queens, and the Bronx, some of whic …
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Virgin America
Virgin America wanted a high-impact addition to their existing re-branding roll out, so they came to us to make a splash in New York.We executed two large scale wallscapes derived from the broader campaign in the trendy SoHo shopping district, targeting both in-the-know residents and the hordes of t …
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Dewar's White Label
Scenario: Dewar’s White Label’s wanted to reach urban tastemakers in trendy neighborhoods throughout the country.Solution: Colossal Media custom acquired 17 locations in New York, LA, Chicago, San Francisco, Portland, and Seattle. The approach and acquisition of these locations were tailor …
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Lever House
Objective:The New York Public Art Fund approached Colossal Media to paint a 19,744 square foot Sarah Morris installation on the ceiling of the Lever House, a New York city landmark building. Scenario:The artwork had to be perfectly reproduced to line up throughout the block-long length of the Lever …
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Van Gogh walls
United Technologies wanted to mark their 25th year of supporting the arts with 3 huge wallscapes of original art to celebrate their sponsorship of the Vincent Van Gogh exhibition at the Metropolitan Museum of Art. UTC commissioned artists Alex Katz, Lisa Sanditz, and Gary Hume to create the wo …
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Colossal Campaign
We had some empty walls over the winter and painted an art campaign on 3 of our locations. The illustrator was our buddy Maceo Eagle, who we've collaborated on a few projects with. …
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Scribble
The Art Production Fund is a New York-based non-profit organization that solicits donations from private and corporate sponsors to mount public art projects in New York and beyond. Faced with a diminished donor pool in the wake of the economic slowdown, the group's founders were searching for …
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Sailor Jerry
Scenario: Sailor Jerry was looking for an authentic way to engage with their unique target demographic.Solution: Colossal offered the perfect mix of mainstream, high-impact media and organic, original style to hit home with the alternative mindset of the brand’s rebellious rum drinker. The C …