Adult Swim
CLIENT
Adult Swim
Markets
new York City
Austin
Boston
First Mural
2011
119 Murals and counting….
Need we say more? Adult Swim established itself early, and often, as a patron of hand paint. Together, we set the standard for permanent placement, HD projections, fluorescent flourishes, evolving walls, and a hundred other weird and wonderful murals. Let’s dive into our long relationship with Adult Swim.
We started out strong with six murals advertising different shows on the same Williamsburg wall. This strategy established a long term relationship with their core audience of young adults in Brooklyn.
The following year, Adult Swim tripled their mural count with a continued presence on their original Williamsburg wall, along with Manhattan murals on the same unit to strengthen their ties to SoHo. Their Black Dynamite mural was among our earliest applications of fluorescent paints, setting a gold standard example still used today.
New year, 21 new murals, same 2 locations with an additional Greenpoint placement added in the mix. For the Eric Andre Show in Williamsburg, we painted a selfie wall with late night interview stylings to further engage their audience onsite and online.
More is more. Adult Swim continued their dominance of their original Williamsburg location, branching out to other areas in Brooklyn and Austin for special appearances.
Adult Swim then claimed a new Williamsburg address for a year of rotating creative, keeping curiosity and creativity alive and well in the area.
Thus begins their legendary perm on N 11th and Wythe Avenue. Keeping other walls in the mix, Adult Swim established this unit as their home base for regular mural updates.
By developing a long-term relationship with the neighborhood, Adult Swim was able to tell a captivating, constantly evolving story. They changed the creative on a flexible schedule, allowing them to surprise locals with a new piece of artwork outside of strict show promotion deadlines.
The perm, beloved by locals as a landmark wall, continues. All of Williamsburg wondered what they’d do next.
To build excitement for their new show, The Shivering Truth, Adult Swim designed a phased campaign just in time for Halloween. Phase I created a spooky frame for HD projections after dark to premiere the pilot episode on the streets of Williamsburg. After this movie night, we returned to the wall to fill in the mural with a Phase II design.
More murals, madness, and memories on their permanent Colossal wall.
The last year of this glorious perm saw one of our most ambitious campaign executions yet: an overnight creative reveal. To do this, we painted the background of the mural onsite, and fabricated and painted the revealed elements at our shop. We installed the new elements all at once for a hand-painted surprise.
Adult Swim made a appearance in Los Angeles for a Rick & Morty mural.
