Charles Schwab

Advertising

Jan 1

Written By Katie Danforth

CLIENT
Charles Schwab

Market
Brooklyn
Boston

Walls
3

In 2018 the Charles Schwab Own Your Tomorrow campaign approached a millennial audience about saving in Brooklyn and Boston. Artist Sophie Roach joined the project to design something bespoke for Brooklyn, while Boston’s wall celebrated recent grads. Tease-and-reveal timelapse content brought the campaign to audiences far and away, gathering an additional 300K digital impressions.

Charles Schwab returned to Brooklyn the following year to break the taboo of financial conversations in dating. Colossal painted a decision tree that prompted passersby to step back and connect the dots between their relationship status and their relationship with money. We then had an influencer and finance journalist, Farnoosh Torabi, stop singles and couples in front of the mural and ask them tricky questions regarding the two topics. These interviews were transformed into content pieces that lived on social, to continue the conversation.