Chase

CLIENT
Chase

Market
New York City
San Francisco
Los Angeles
Chicago

PARTNER
Droga5

Walls
8

To prove the power of Chase Ink Reward Points, the bank challenged the owner of New York’s Doughnut Plant to launch a new pastry, paid for entirely by his points. Colossal then followed each phase of development with an evolving campaign on eight walls in four cities, totaling 30 phases.

Documentation from the production process was transformed into social content, including mini-documentary videos and an animated GIF of a Brooklyn mural. The icing on top was press coverage in AdAge.