ESPN 2021

CLIENT
ESPN

Market
New York City, Los Angeles

Partner
Publicis

In celebration of the NBA Finals, ESPN partnered with Colossal to bring murals highlighting basketball legends to the streets of LA and NYC.

Among the legends, a silhouette remained in the center as fans awaited the crowning of the next NBA Finals legend. After the Game 6 win, the Colossal team returned to the mural to paint the portrait of Giannis Antetokounmpo of the Milwaukee Bucks after the team won the NBA title and Antetokounmpo was named Finals MVP.

Along with the murals, Colossal’s Content Studio produced an epic teaser video that includes ESPN archive footage and the hand-painted mural process, building upon the anticipation of the Finals. ESPN used the footage across their social platforms, and what began as an invitation for two cities to share the excitement of the NBA Finals quickly earned a widespread audience, amassing over 25 million views online and over 12k engagements on social accounts.

25M+ Impressions

12k+ engagements