ISABEL MARANT
MARKET
NEW YORK CITY
First mural
2019
CAMPAIGNS
9
Take a stroll with us down memory lane with our dear friends at Isabel Marant. The year: 2019; the setting: autumn in Manhattan.
Having pushed the boundaries of OOH across Europe (in Paris, Madrid, Rome, London, Amsterdam, and Bruxelles), Isabel Marant approached Colossal for their first ever painted mural in New York. Pairing their bold creative with a stunning SoHo historic unit was an instant love connection.
In the three years after that first mural, five more campaigns followed in quick succession. Each composition we painted celebrated a new Isabel Marant launch. We were involved in announcing milestone moments for the brand, like the introduction of their eyewear and sneaker lines.
The brand repeatedly returns to a particular SoHo unit for its proximity to their Manhattan storefront and high impact placement. Extending the experience online through social media immortalized the artwork and provided a window into their beautiful world of creation.
ISABEL MARANT, SOCIAL SUPERSTAR
Isabel Marant doesn’t miss a social opportunity with their artful walls, posting Colossal compositions across all platforms and over many years. Unique and signature to the Isabel Marant videos, sounds of the city lend immediate context and energy. That style of editing with ambient noise in lieu of music became yet another trend defined by the fashion brand.
To launch the Spring/Summer 2025 Collection with Kate Moss, Isabel Marant returned to Colossal for a hand-painted mural in a location that felt right for the brand — impactful, elevated, and in the mix of culture and fashion.
The mural was part of a broader approach that blends IRL OOH visibility with video content capture for extended reach on social. Beyond the +1.5M impressions in Manhattan, their Instagram reel earned +340K views and +12K likes, nearly doubling their average performance the year prior.
