Lexus
CLIENT
Lexus
AGENCY Partner
Team ONE
Markets
New York City
Los Angeles
Chicago
Walls
5
“The Standard of Amazing” is a line both Colossal and Lexus live by, reinforced in hand paint for their 2025 campaign. We went electric with Lexus by powering four hand-painted ads with a web attribution study by Accretive. The data effectively quantified the impact of a Colossal mural, connecting exposure to consumer behavior through mobile location data, pixel tracking, and behavioral data. Accretive compared web traffic between those exposed to our murals and those who were not to calculate lift, and the results were impressive.
So impressive, that in 2026, Lexus returned for another mural on our largest canvas in Los Angeles, with an ad timed to go live in time for the 2026 Grammy’s down the street at Crypto Arena. This creative included a car’s exposed charging cord, with the tagline “Electric made art.” We endorse this message.
2025 Web Lift RESULTS:
Top mural performance
+45%
lift in Lexus Homepage visits
Total mural performance
~36.34%
lift in Lexus Homepage visits
COLOSSAL PERFORMANCE
+6.39%
ABOVE AUTO AD BENCHMARK
