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Once upon a time, a very fashionable brand and some very talented walldogs made a trend-setting mural in Williamsburg. You know how the story goes — it was love at first sight, they lived happily ever after.  Call us cliche, but we’re still going steady with Prada since our first wall in 2021 in this real-life hand-paint fairytale. 

Let us take you back to the beginning: not so long ago, in our very own backyard…

Our first mural together in 2021 was just as meticulously avant-garde as you’d expect from two brands this committed to craftsmanship. We don’t make a habit of patting ourselves on the back, but not many painters could make enamel on concrete look like the softest mohair. The creative began a trend of texture-based advertising that’s still flourishing years later. That’s the power of Prada.

Okay, so we could make mohair mural magic, but could we please make a picture-perfect forty-foot portrait of Jake Gyllenhaal? We’ll let you be the judge of that, dear reader.

Challenges accepted and tasks accomplished, Prada fully committed to Colossal with a permanent placement in Manhattan. A brand lift study on the perm revealed a powerful boost to the brand with: 

 +139%

lift in Campaign Recall

+4%

lift in brand awareness

We’ve painted over ten murals for them now, and they keep coming back for more. A permanent placement SoHo mural is the latest chapter in this epic love story. Tale as old as time.