Sun Bum
CLIENT
SUn BUm
Market
New York City
For the first stop on Sun Bum's Trust The Bum Tour, they kicked things off in a big way—with a Sonny mural in the heart of NYC. Locals lined up (for hours) to snag free sunscreen, totes, and tacos.
Makenna at Sun Bum reported from the scene: “People waited in line for 2+ hours because they were so excited. A lot of people were taking pictures of the mural! Definitely a great spot for it.”
The campaign delivered over a million impressions, with social content bringing the excitement online.
