305 Fitness
CLIENT
305 Fitness
Market
New York City
Our Williamsburg neighbors at 305 Fitness wanted an awareness campaign to drive locals to their new studio for daily dance workout classes. To authentically engage clients in the immediate area, 305 Fitness added a Colossal-painted mural to the exterior of neighborhood-favorite dance club, Gabriela, just steps from Brooklyn’s 305 studio.
A QR code on the mural invited passersby to register for a free class, while digital retargeting reinforced the message to key consumers. Additionally, 305 Fitness filmed a dance reel in front of the Colossal mural, and together we hosted a virtual giveaway on Instagram. Participants had to follow @colossalmedia and @305fitness, and tag two friends for a chance for two lucky individuals to win a 3-class pack for them and a friend on Valentine’s Day. With vibrant hand-paint, online activation, and onsite engagement through passing out class vouchers, the location saw:
+255%
first-time class attendees
+200%
new client registration for the 2 week trial period
+422%
spike in website traffic on the mural post date
