Adidas

CLIENT
Adidas

MarketS
Los Angeles

Partners
Jellyfish
Essencemediacom
WPP

It’s hard to describe the magical energy surrounding the 2026 world cup, but this 11,785 square-foot picture is worth at least a thousand words. Up for the duration of the tournament, Adidas used our largest canvas to capture the moment in a big way.

Lionel Messi, arguably the greatest soccer player of all time, graced our mural wall at incredible scale. The borderless design gave the impression of movement and action, with his extended foot featuring a new Adidas shoe. They cleverly coordinated their mural with a three-dimensional soccer ball installed on an adjacent adspace and together, it seemed Messi was playing among the architecture of Downtown LA. 

This example of timing, strategy, and execution scored its own winning point.