Canva

CLIENT
Canva

MarketS
New York City
Los Angeles
Chicago

Partners
OMG
Scenester

Walls
7

What did we make for “the thing that makes anything a thing?” Well…. 

Across seven murals, we saw some of our most exciting Mad Science innovations paired with the quirky creative befitting a brand like Canva. 2D extensions and borderless treatments gave the illusion of elements being dragged into frame, while 3D extensions brought acorns into larger-than-life realism. All together, this was a campaign designed to inspire imagination and creativity, and it delivered.

All together, this was a campaign designed to inspire imagination and creativity — and it delivered. How much, you ask? An independent brand lift study, conducted in partnership with Accreative, gave us the numbers:

+8%

Lift in Purchase Intent

+5%

Lift in brand sentiment