CHASE SAPPHIRE RESERVE

Advertising

Apr 21

Written By Katie Danforth

CLIENT
Chase

Markets
New York City
Chicago
San Francisco

Walls
22

We’ve never seen a domination campaign quite like this. The second half of 2025 saw 22 Chase Sapphire Reserve murals — their biggest-ever mural campaign to match their biggest-ever rewards card. The ubiquity of the messaging matched with the masterful hand paint gave the impression of abundant opulence.

The creative was both omnipresent and strategic, located outside luxury hotels, high-rise condos, shopping thoroughfares, and Chase banks. They used bold imagery and big-name ambassadors to stir curiosity around their most exclusive credit card offer. From Claudia Schiffer windswept in San Francisco to Hailey Bieber pouting in Brooklyn, we painted 22 murals with 12 portraits in 3 cities over 6 months.