La Fermière
CLIENT
la fermière
Market
Brooklyn
Walls
1
For their first-ever hand-painted advertisement, La Fermière brought French culture (and cultured yogurt) to the streets of Williamsburg.
Their mural served as a backdrop for a weekend giveaway pop-up, with the Instagram incentive of free gifts for anyone who tagged the business account in a post of the wall. Locals lined the block for bouquets, totes, and yogurt.
The brand strategically amplified every moment of the mural campaign on social media, delivering +500K impressions.
