Estée Lauder

Advertising
Written By Katie Danforth

CLIENT
Estée Lauder

Partners
WPP
Scenester

Market
Brooklyn

Walls
1

To celebrate the release of their latest fragrance, Estée Lauder decided to make a big impact in Williamsburg, Brooklyn. Their hand-painted corner wrap featured photo-real rose petals, raspberries, and other references to olfactory notes. Custom fabricated and fitted three dimensional letters made the name unmissable: GLIMMER.

All together, the hand paint paired with strategic amplifications created a moment of elegance and excitement in the streets of New York.

 
Katie Danforth
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