Häagen-Dazs

CLIENT
Häagen-Dazs

Market
New York

MEDIA PARTNER
Publicis

Walls
1

In the dog days of summer, Häagen-Dazs teased New Yorkers with the sweet relief of their salted caramel macadamia ice cream bar.

We made the snack appear even more tantalizing with a 2D extension that raised the bar — literally. The attention-grabbing, mouth-watering centerpiece got people talking (and walking to the nearest store).