L’ORÉAL (YSL Beauty)

CLIENT
L’ORÉAL

Partners
Omnicom
NParallel + Atomic Props

Market
Brooklyn

Walls
1

L’Oréal went big to release Yves Saint Laurent’s newest fragrance, Berry Crush. We helped them add depth to their lush, evocative creative with custom raspberries, pulled from the design, 3D printed, and painted to seamlessly blend with the mural. 

In addition to the luscious berries, we installed a scent machine with the bespoke Berry Crush fragrance at the wall. The scent carried on the spring breeze for an alluring effect. Together, this wall became a multi sensory experience engaging all who passed. Day or night, Brooklyns busy denizens stop to touch the berries, pose against the wall, and interact with the mural.

The brand used Colossal-produced content to promote the campaign online, to wild success.