CLIENT
Michael J. Fox Foundation
MARKET
New York City
PARTNERs
COLOSSAL STUDIOS
Blue State
We’re proud of every mural we make, but a few are so special, we know we’ll think about them long after the paint dries. This is one of them.
As part of their All Grit. No Quit. campaign, the Michael J. Fox Foundation wanted an artist-designed mural to serve as a bold, high-visibility rallying cry and defining moment for Parkinson’s science. The design needed to build urgency, elevate broad awareness of MJFF’s mission, and capture public intent a scale.
Eugenia Mello, whose work is defined by purpose, humanity, and movement, was just the artist for the job. Facilitated by Colossal Studios, Eugenia designed a mural that radiates positivity and action — the perfect focal point for the foundation.
MEET THE ARTIST:
Eugenia Mello
Eugenia Mello is a Brooklyn based award-winning illustrator, art director, and author from Buenos Aires, Argentina. She draws inspiration from the sounds and textures of her childhood travels throughout Latin America. Her illustrations, infused with motion and music, burst forth with vibrant colors and dynamic compositions, radiating vitality and joy.
Learn more about Eugenia on her website.
“The composition begins with the word ‘YOU.’
Positioned at the center, it becomes the point
from which the entire structure radiates. The
remaining words are organized along lines that
extend outward from this center, as though the
force contained within YOU is reorganizing the
world around it.”
